The features of such a great group of users that online advertising has to compete with the other original forces of media advertising. Yet, usual television publicity, radio advertising, newspapers and magazines advertising, outdoor advertising and other forms, due to the use of a long time, production Technology is mature, is still a serious suppressed the growth of online advertising. Online advertising take place in advertising, you must start from the strategy to enlarge their living space.
The supposed online advertising targeting refers to the network advertising idea of setting, is to establish the center of demands, or to find out the advertising points of property. The act of online advertising innovative and solve the problem then the targeted online advertising solutions are talking some issues.
Workings for the enormous common of online advertising to endorse the essential function is to influence the public to buy online advertising the major objectives of the products, services or develop the visibility of the network advertisers. The more unique, the more different from the others, to convince the superior. The unique nature of online advertising is the center of demands, that is the topic of advertising where the network.
Its fundamental nature, online advertising targeted online advertising that is promoted by the products, services, that is, the minds of consumers for network advertisers products, services, a unique different the other place. Commonly used in online advertising targeting strategy to anticipate positioning, analogy positioning, gap positioning, brand positioning, corporate image positioning, and cultural positioning.
Prevent the position: a concern with people's attentiveness of the individuality of the first to live in the minds of consumers. Commonly used in many online advertising strategy. In particular, some new products, in order to catch the attention of the consumers, it frequently resorts to this strategy.
References: http://eng.hi138.com/?i90937
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